The Lawn Whisperer was conceived to help put a relatable name and face on the ongoing water conservation efforts in the DFW Metroplex. As someone who can actually talk to your lawn, plants and garden, the Lawn Whisperer can tell you if you’re watering too much and how to change your water use habits. This campaign utilized a wide variety of media — from TV to radio to outdoor to print to online. The Lawn Whisperer grabbed homeowners’ attention and helped curtail water-wasting habits in a funny and memorable way.